Collection: That's It
That's it.® was founded in Los Angeles in 2012 by Dr. Lior Lewensztain. During medical school, Lewensztain determined that only one-third of Americans consume the fruit they need in their daily diet, and he became determined to improve this statistic. Lewensztain became passionate about plant-based food as preventative medicine, and in helping people on a large scale by creating portable, convenient snacking options made with simple, minimal ingredients.
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