Alaffia

Our products are made with effective, safe, and fair-trade ingredients for the specific needs of hair, face, body and children’s care. 

We use indigenous ingredients in our formulations – local resources and traditional handcrafting – with an emphasis on sourcing unrefined raw Shea Butter, Coconut, and African Black soap (among others) from women-led cooperatives in West Africa.

You'll see a full list of ingredients in our products listed on the label of each product.

Our methods and ideals are rooted in ancient African traditions that we’re proud to share with the global market. Uncompromising and proud, we radiate a spirit of joy, and evoke the iconic beauty of African people, landscapes and art.

Alaffia invests in communities because it is our moral responsibility to ensure African resources empower African communities. The goal is to alleviate poverty and encourage gender equality. We partner with GACE and other organizations on Empowerment Projects including Education-Based Projects, Maternal Health, and Environmental Sustainability.